Just days after being named as one of the collaborators for Nike’s Air Max CON event holding in New York from March 24 - 27, Nigerian visual artist, Laolu Senbanjo has been named as an ambassador for the new ‘Committed’ advertising campaign by the world’s biggest luxury gym and fitness brand, Equinox.
The #CommitToSomething advertising campaign will see Laolu share his immense creative talents with subscribers of the high value fitness brand as well as the rest of the world. Laolu's conviction to quit his law profession to follow his dreams of becoming an artist encapsulates the driving force behind this new campaign. Now with the world as his canvas, he takes every opportunity to show his roots. The Yoruba born artist has committed his life to creating and sharing his love of his unique culture with the world as he has recently taken the world by storm with both Equinox and Nike collaborations in just one week. it seems the world truly is his canvas.
The artist, who is also a singer and band leader, moved to the United States two years ago to pursue his dream of being a full time artist and has been living in Brooklyn, New York since.
You can see more of Laolu Senbanjo’s work here:
www.Laolu.NYC
Instagram: @laolunyc
Twitter: @afromysterics
See Nike Air Max CON here:
http://exp.nike.com/us/en_us/e/cities/nyc/articles/masters-of-air/laolu
About Laolu Senbanjo
Laolu was born and raised in Ilorin, Nigeria to Yoruba Parents and is based in Brooklyn, NY. He’s a Visual Artist, Musician, Human Rights Lawyer and Activist. His motto is: “Everything is my Canvas” and takes it to heart. He puts his mark on everything from canvas, to shoes, to walls and buildings, to clothing and even the body with his Sacred Art of the Ori. There’s no separating Laolu from his Yoruba heritage, it is ever present in all his work. A strong advocate of holding onto your culture and spreading its glory he finds a way to marry his modern detail and ornate style with his Yoruba heritage by being one of the leaders in Afrofuturism Art. His preferred mediums are charcoal because it’s something as natural as life and death and he also likes to dabble in acrylics, inks and even wood.
About Equinox
Equinox operates 77 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, New Jersey, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox- branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
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